L'Oréal Telescopic

  • Director Jonas Akerlund
  • Production 75
  • Agency McCann
  • Category Commercials


    Our first opportunity to work with world renowned Swedish director Jonas Akerlund. Produced by Paris based production company Soixan7e Quin5e, the project came to us after Mathematic worked on the original design and print campaign of the AVATAR in conjunction with Telecopic Mascara brand.

    Created using XSi particles we needed to create a set up that would specifically work in movement. Mathematic supplied specific Post Supervision on set in Los Angeles where we worked in with Universal Studios for the Motion Capture technology, for the part of the AVATAR.

    Beauty and Telecine was finished at Media Lab