Toyota Yaris has launched in 2011 with a classic hip hop music video to make their benefits memorable. The car comes up against some of life’s little problems, such as Hungry Girlfriends, Monster Trucks and Gadget Guys. Mathematic worked hand in hand with directors Jonas&François and Saatchi London to bring about these highly entertaining commericals for their European campaign.
Produced by London production house Riff Raff, the films use intelligently written rap and an unusual cast of characters to sell the new features of the car. The films were created with an old school style of animation in mind which keeps the storyline closely linked to the rappers words.