Kid Cudi Day N Night

  • Director So Me
  • Production El Niño
  • Category Music Video
  • Label Ed Bangers Records


Mathematic Studio collaborated with designer/director So Me and Parisian production company Soixan7e Quin5e’s off shoot label El Niño for Kid Cudi’s
latest video.

His debut video Day N Night, produced by Kanye West, featured the designs of SO ME,
also well known for his work on Justice’s reknowned music video, D.A.N.C.E by
Jonas & François.

Our animators brought the vibrant and fluid designs to life, using live action
rushes in flash.