Nike Da Da Ding

  • Director François Rousselet
  • Production Division
  • Agency Wieden and Kennedy
  • Category Commercials

    + Making of Nike Da Da Ding

    + For one of the pinnacle scenes in this incredibly punchy film our job was develop a photorealistic dust cloud. Their was a lot of work to develop a correct scale and density for the cloud. After the rendering process there was meticulous attention to detail to integrate the clouds into the different angled shots.