MTV BASE Urban, Uprock, RnB, Dancehall and Krumping
AgencyMTV World Design Studio Milan DirFX Pourre and Vince Viriot ProdUFO
UFO's MTV Base Ident Films
Posted April 27th, 2010
UFO's The Holograms team worked on these eclectic idents for MTV's channel Base. A continuation of the Music Channels global rebrand the 5x12s idents where shot with professional dancers in Paris using a Photron and Red Camera.
A Special FX team was on hand to handle the ink splashes seen in RnB and Uprock where a projector was used to create some of the camouflage effects over the dancer in Krumping.
UFO creatives Vince and Fx worked with MTV World Design Studio Milano creatives Roberto Bagatti, Cedomir Pakusevskij and Dylan Griffiths to design the unique identity of the films to specifically work with the channel known for its root in Black music.
