SFR Help, Installation and Assistance
AgencyLeg Paris DirStylewar ProdLes Télécreateurs
Stylewar and Leg's SFR Campaign
Posted October 23rd, 2008
Stylewar and Mathematic have collaborated on the TV and Print campaign for French Telecoms company SFR.
The miniature crew of four were developed here at Mathematic in 3D and used throughout the three television adverts. The film follows the group in close up as they find themselves in auspicious situations while installing the new SFR Freebox. During the post production, Mathematic not only worked to create the characters but anything else the characters needed to interact with in the film, such as the fire truck, an electrical plug and the Freebox itself. Check out all the films in the series below...
SFR Installation
SFR Assistance
As well as supervising on the shoot, we built and animated the characters in Maya. The other elements, we built such as the fire truck were also tracked and composited to work with the live action edit, originally initiated by our 3D animatic.
Character Drawings
3D Models Unrendered
Here is the animatic we did for the shoot and 3D...there is more making of on our blog.
Check out some of more behind the scenes work that we did on our blog.
